Green Smart Mobility (GSM), an electrical vehicle service established by Vingroup, is set to develop an IMC campaign targeting Vietnamese aged 25-55, who are identified as environmentally conscious and tech-savvy. With this campaign, GSM aims to transform Vietnam's commuting scene into a more sustainable future of electrical vehicles.
This infographic provides a comprehensive portrait of GSM by analyzing its situation and position in the current competitive rental market of Vietnam. From that basis, it identifies the brand's key issues and suggests recommended actions GSM can consider in its campaign to distinguish itself as an emerging brand in the market.
*Students are asked to choose an available brand in the industry for the assignment
