Spotting the remarkable tourism potential of Con Dao Island’s historical allure and pristine nature, Vietnam Airlines’s new launching flights to this archipelago required a communication campaign targeting both domestic and international tourists.
By collecting observations, the team found that travellers tend to postpone their trips when choosing the best hotel, airplane ticket, and tourist attractions deal for them. Understanding this, the team developed an IMC campaign “You pack your bag - We pack your trip”, this campaign delivers convenient and personalized trip arrangements to Con Dao, thus emphasizing the key message of “No more hesitation to travel with Vietnam Airlines."
*Students are asked to choose an available brand in the industry for the assignment
