Client: Tarzan's Grip
Spotlight Achievement: Data and Analytics
The team developed a digital-based advertising campaign which consists of five digital postcards, five carousel advertisements on Facebook, and a bumper ad on YouTube for Tarzan Grip, a new superglue brand in the Vietnamese market. Therefore, the challenge is to build brand awareness amongst the fierce competition from the leading brands.
The team devised a plan to communicate how Tarzan Grip can help the target audience, who is always in a hurry to take full control of life even in unexpected situations, by combining both functional and emotional benefits. Other superglue brands in Vietnam highlight their glue’s functional benefits. By focusing on giving the target audience control, and thus the ability to confront any dilemma, Tarzan Grip will have the opportunity to stand out from the crowd and become the go-to super glue brand for Vietnamese consumers.
* Students are asked to choose an available brand in the industry for the assignment
