How can we attract young audience (Gen Z) to the National Archives Center III in a disruptive and effective way? In this campaign, this group is inspired by the interest of young generation in nostalgia and their urge to explore the emotional, ordinary stories of the past. Hence, they framed National Archives Center III as a space for the youth to dive into the nostalgic world of old generations and to resonate with these decades-long yet well-archived stories.
The project is conducted in 2020 when the National Archives Center III celebrates its 25th anniversary. The National Archives Center III mission is to collect, receive, preserve and promote the Vietnamese Government records from 1945 onwards. Its’ collection comprises paper-based records, artefacts, audio recordings, photographs, illustrations, film and video. Predominantly, it has been accessed by university students, historians, social scientists, public servants in Vietnam and foreign researchers seeking to explore their own countries relationship with Vietnam. The National Archives III now wants to expand its visitors from experts to members of the Vietnamese public and international universities and tourists. The collaborative project of RMIT students and National Archive Center aims to foster community engagement and ownership of the archive collection by providing a more welcoming and inclusive experience.
