As part of the Global Branding course's ASM 3, this project focuses on the comprehensive launch of Gentle Monster, a renowned eyewear brand, in Switzerland. The assignment involves a meticulous comparison of multiple chosen countries, utilising cultural insight reports to identify the most promising market for the brand's expansion.



Presented by:

• Nguyen Hoang Dieu Linh – s3927185
• Tran Hoang Xuan Giao – s3938252
• Nguyen Tran Hoang Anh – s3938307
• Vo Ngoc Bao – s3975799
• Nguyen Thi Thu Ha – s3979044
• Tran Le Phuong Nhi – s3823081
• Nguyen Nhu Quynh – s39224628
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