Ahamove – Giao tài nhận lộc – Trao hàng gửi vía
MKTG1419 Social Media and Mobile Marketing
We were entrusted with a group project by AHAMOVE, the client of our course. Our task was to develop a three-month mobile marketing campaign aiming to attract 40,000 new users for their 4h service. Our proposal centered around leveraging the cultural significance of TET and the God of Wealth to target social sellers. This proposal proved immensely successful, earning us the Grand Prize in the pitching round for both Mobile Strategy and Planning, as well as Mobile Creative Design.
Client: Ahamove
Presented by: Team AH HA HA HA HA