In this project, we were to design a 3-month integrated marketing campaign to help TH Group promote its new product line TH True TEA with its positioning: Purely Natural. Throughout this campaign, our client wants to deliver and emphasise the emotional and functional benefits of TH true TEA that can bring True Happiness to more and more consumers.  This campaign is to target Generation Z. To solve this challenge, we gently tapped into the fact that young people nowadays are facing much stress that causes them to be mentally exhausted, and desire a work-life balance. Our team, therefore, wanted to show not just our sympathy, but also empathy for them, ease their minds, and bring true happiness with an all-in-one offering from TH true TEA.

Presented by:

• Nguyen Thi Thanh Mai - s3920913
• Tran Nguyen Bao Han - s3915254
• Ngo Hai Van - s3818275
• Tran Minh Quang - s3927371
• Luong Hong Van - s3926149
• Nguyen Ngoc Minh Nhu - s3926986
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