This is the winning video for video category in the client pitch of Digital Content Creation course Semester 2 - 2023. Our team developed a content strategy for CHUS - an E-commerce platform for local Vietnamese products, and created a short digital video content as an execution example. The digital video, namely ‘The Unique Fairyverse’, belongs to the phase 1 of the strategy which retells the famous Vietnamese old fairytale Sơn Tinh Thủy Tinh (The Mountain God vs. Lord of the Waters) in another happening. The video highlights the campaign spirit by emphasising the uniqueness does not come from luxurious and physical items but the connection to the user on a deeper level.

Presented by:

• Truong Thi Thu An – s3877935 
• Ngo Xuan Mai – s3878091 
• Hoang Quoc Thao Nhi – s3878556
• Bui Thanh Son – s3818031
• Vu Ngoc Thanh Thao – s3877492
• Dinh Kieu Nhi – s3926871
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