Internal & External Influences

MKTG1421 Consumer Psychology & Behaviour

Internal & External

Influences

The objectives of this assessment are as follows:

• Discuss the psychological processes that underlie the effectiveness of marketing strategy
• Understand the major influences on consumer decision making
• Apply consumer behaviour theories into real world marketing scenarios and analyse the effectiveness of the strategies applied
• Provide recommendations based on consumer behaviour patterns and evaluate feasibilities of these

Prepared by:

• Trinh The Son
• Trinh Thu Ha
• Dang Thu Ngan
• Duong Tuong An
• Pham Hoai Tran
• Nguyen Thuy Van Linh