MKTG1422 Digital Marketing Communication
UNIQLO Brand Audit
This is an individual assignment. In this assessment, students are expected to browse the selected brand’s online channels and collect samples of content across its channels.
There are five steps in the brand audit:
1. Brand Identity consistency
2. Brand Tone of Voice consistency
3. Brand Content Framework:
4. Core Brand Positioning
5. Recommendations
Prepared by:
Nguyen Yen Linh
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