The poster's wordmark reinterprets Jessica Walsh's use of bright colors, bold contrasts, and her artistic philosophy of keeping designs "fresh and unique" through highly saturated, fluid-shaped letters and dark shadows with sketch-like lines, not confined to a "rigid" form.
Created as a poster for works exhibited at Vietnam's largest international terminal, the design is meant to serve as a "cultural welcome" for foreign travelers - a first impression to Ho Chi Minh city's bold, bright, and colorful urban life. Walsh's surrealist inspiration and whimsical spirit are shown through letters forming the shape of an airplane, as tiny figures walk past a terminal window.
