This illustration project explores how RMIT Active Hub can be visually represented as a space that focuses on creating collective, fun values and growth within a global university campus. Following the brand values of being courageous, inclusive, and supportive, the final outcomes highlight movement, energy, and community.
Bold, dynamic figures in exaggerated poses are used to convey continuous motion and youthful energy across large architectural applications. The concept and composition take inspiration from RMIT Active’s layout system, with adaptations that allow figures and objects to extend beyond boxed frames, creating visual flow and continuity throughout the murals while expressing a sense of freedom.
The illustrations feature recognizable objects and activities that are relatable to university life, such as music, games, creative tools, and wellbeing elements. This ensures the imagery is accessible and relatable to a diverse student audience, reinforcing the theme of inclusivity.
The brand’s limited colour palette serves as both the foundation and a challenge for the visual direction, requiring a balance between strong primary colours and neutral tones to ensure clarity and impact within the physical space. The final design reflects the Active Hub as a shared environment for movement, connection, and youthful energy.
