"Ta the Album" is designed for a fictional folktronica musical band called Long Rong, consisting of four unique band members: Ca, Cầm, Thi, and Kỳ. The project comprises a mini album package that includes a CD, CD case, and a poster. Its visual elements aim to convey self-expression and the importance of being unique among young adults who prioritize individuality. Additionally, music is recognized as a common means of communication for young people, particularly during the stage of identity development, as it serves as a source of motivation. Furthermore, due to the strong influence of Western culture on today's youth, this project combines Vietnamese traditional visual culture with contemporary art, reflecting the fusion found in the music genre.
The project is executed in a vibrant and playful manner using mixed media techniques to capture young people's attention. The use of masks as sub-elements conveys the message that one does not need to wear different masks to conform to social standards, as the masks featured in the project align with the band members' individual colors. The goal is not only to provide a platform for young people to express their uniqueness and develop an interest in traditional art but also to promote Vietnamese culture and music to foreigners.
