These process books capture my creative journey throughout the course from workshop exercises to the final branding project. Along the way, I tackled a wide range of activities: simplifying forms through abstraction, shaping brand narratives, experimenting with typography, layout, campaign ideas, and more.
Each task gave me a chance to explore, reflect, and push my thinking a little further. There was also plenty of feedback, both giving and receiving. Not everything worked, and that was the point. Every attempt added something new to how I understand and approach design.
Rather than striving for perfection, I focused on growth: embracing trial and error, learning from unexpected outcomes, and developing a more thoughtful, layered approach to design. These books reflect not just what I made, but how I grew through uncertainty, curiosity, persistence, and a deeper understanding of my creative process.
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