After we go through everything, we will realize nothing matters and that everything has to happen that way. Then why do we have to fear the Past, and the Future, when the best thing we can do now is live our best in the Present?
This is the identity of a young tiger that is full of youth energy, bold with its own actions, and possessive of its own forest but still has silly moments during its young journey. Along with that, the young tiger also preserves the lesson that he got from the past which is the foundation for making a dynamic version of living his best today.
From that, the tiger identity can connect with the young, energetic spirit of women. The power of women is not just from their strength but much more than that, which is the period. It's the historical period and through that, we can see that women's strength is not from power, but from patience, tenacity, and flexibility. The period also is a natural part of women, It's the most original information of a living organism, and more especially the assertion of sex. The women make their own impression from their beauty, which is original in their biology from the beginning. Finally, the identity is a period mark for all the quotes about women: about their gender, their power, their aesthetic, and their value.
Working Process
A 3-part design exercise that consists of a comprehensive design research process focused on exploring brand identity, followed by an exploration of the notion of a brand through a global branding video. Finally, a proposal for rebranding is developed specifically for the Vietnamese market, taking into account the unique cultural and market factors that shape the context of a new brand identity in Vietnam.
