KAT on the Street is presented by KAT, a virtual character that showcases fun, interactive experiences for young adults through active exploration. She responds to the common reliance on media for instant mood boosts among young people, aiming to encourage them to engage in the joy of discovery.
KAT is featured in augmented reality animations and captivating visuals that highlight various aspects of the city. By discovering and scanning her hidden "sparks" throughout the city, the audience can unlock a limited pack of stickers for social media use. They can also "catch" KAT through the blind box line "KAT in the Bowl".
