With the aim to spread positive messages and raise awareness about HIV-related problems, we have collaborated with IRD Vietnam to create different visual deliverables
for the upcoming medical campaign. As our target audiences are mainly young adults, especially people in the MSM (Men have sex with men) and TGW (Transgender women)
groups, the assets including a more vibrant colour palette have been made to attract attention, which can make them curious and want to know more about this topic. Most people lack knowledge about HIV protection methods, so we introduce a simple, approachable way
by using fun and relatable contents
for them to have a proper understanding. On the other hand, we deliver many complicated insights; therefore, we must arrange the texts logically and ensure people will not be confused or misunderstood what they read. Although it is difficult to simultaneously apply the aesthetic factor
to describe medical elements, the result is satisfying as our clients think it is not only catchy, but also professional
enough to be used for a medical promotion campaign.
While working as a team within 12 weeks for the final submission to the real clients, we had gone through tough times and faced unexpected challenges. Without the support from our lecturers, as well as the advice of the clients, this project would not be successful as expected. We have also learnt the real working ethics, which gave us precious experiences, how to allocate the work properly
and manage possible risks.
Eventually, we are all grateful for all the lessons in this course.
