This project is assigned to increase access of individuals of high-risk behaviours to HIV prevention and treatment information and services for reducing HIV infection/transmission during the Tet Holiday. As in Tet, people usually focus on doing something else over the awareness of protecting yourself.
We have 3 insights to deliver in 3 videos and 3 posters as well:
Insight 1: Prioritizing PrEP and condoms during Tết preparations means safeguarding both health and celebrations.
Insight 2: Pairing PrEP with condoms ensures protection in every situation and guards against unexpected accidents.
Insight 3: PrEP and condoms are the perfect duo for complete protection.
As this project will be in the Tet Holiday theme, we use familiar traditional materials, specifically those associated with the Lunar New Year. With an optimistic, fun, and energetic tone of voice, the project aims to make viewers feel connected through common activities seen during Tet, such as packaging lucky money, cockfighting festivals, or burning offerings. The art direction is heavily influenced by the image of a phoenix-patterned blanket, adorned with feathers, flowers, and unique colours, thus these elements consistently appear throughout the project.
