Thanks to game localization, both digital and analog games have achieved significant global recognition. This study presents a preliminary investigation into the localization of the card game Keyforge for the Vietnamese market, conducted in collaboration with the official translator for the Keyforge community in Vietnam. Two key individuals, Mr. Riku and Mr. Giang, who are the leaders and biggest Keyforge sellers in the Vietnam community, was interviewed. We examined the evolution of the translation process over time, addressing the challenges encountered with the publishers. Additionally, we explored how linguistic and contextual elements were adapted to better align with the Vietnamese gaming community. The study reveals that translation significantly impacts players' experiences, adapting Keyforge culture, influencing their feelings about the game and fostering creativity through fan-made content, such as custom cards and 3D models.
