To better understand the importance and value of language in a multinational corporate environment, the presentation team has chosen to research Toyota’s language management process in both its head-quarter and two overseas branches. The team compiled various practical materials, including job postings and interviews with senior members of the company, in order to apply relevant theories related to language and culture. In doing so, Toyota’s language management strategy, its results and potential problems can be better analyzed. The presentation has given insight into two important topics: firstly, a multilingual corporate environment cannot only rely on English to operate, but has to pay attention to other languages in use. Secondly, companies such as Toyota need a flexible language policy to resolve language issues that are beyond their control, such as the global decline in English proficiency.
