The GURU Agency created a communication campaign to drive sales for GUfoods for the rainy season. Recognizing that the monsoon season's downpours force Gen Z indoors, disrupting their mood-boosting routines and leaving them vulnerable to both stress and weakened immunity, we leveraged the immunity-boosting ingredients of GUfoods brown rice products to develop a communication campaign, aiming to inspire TAs to take care of their wellness. The team used a wordplay on " Không Suy" (meaning both "suy nhược" - physical weakness and "suy tư" - sadness) to highlight the benefits of GUfoods products in alleviating the negative health effects and stress associated with the rainy season.
"Students are asked to choose an available brand in the industry for the assignment
