So far, most mentoring programs have centred on introducing professional mentors from various industries to students. They feel that existing mentoring programs failed to address their fear of RMIT stereotypes, which discourages them from registering in the current mentoring programs.
That's why Mentus Agency embarked on the mission to produce a dynamic communication campaign centred around RMIT Career Mentoring Asia's extensive alumni networks. These mentors are pivotal in empowering students to transcend stereotypes and start their careers based on their unique skill sets.
The team’s idea resembles students' career paths to the iconic RMIT red staircase. Each step represents progress in their professional journey. The creative concept "Step Up for Your Career," encourages students to overcome their fears and take proactive steps toward their career goals and aims to motivate students to embrace their career journey confidently, despite potential societal labels.
