This program produces digital marketing professionals who are ready for careers in a business environment characterised by accelerated change in technology and consumer habits.
You will develop the skills required to sell and promote products and services in a digitalised world where mobile technology is transforming marketing strategy and practice. You will also explore a range of digital tools that support marketing strategy and tactics, including social media, viral marketing, display and search advertisements, inbound marketing, search engine optimisation and
This program produces digital marketing professionals who are ready for careers in a business environment characterised by accelerated change in technology and consumer habits.
You will develop the skills required to sell and promote products and services in a digitalised world where mobile technology is transforming marketing strategy and practice. You will also explore a range of digital tools that support marketing strategy and tactics, including social media, viral marketing, display and search advertisements, inbound marketing, search engine optimisation and
Industry Partner, Founder and Chief Executive Officer,
TRG International
TRG’s Digital Advisory provides digital marketing, marketing automation and branding services. RMIT’s Digital Marketing students can apply their knowledge in internships with us. We have taken more than 500 interns and graduates from RMIT. An internship with TRG offers an experiential journey of discovery that aligns reality with theory. As a member of RMIT’s Industry Advisory Committee, I frequently speak at RMIT on a range of topics, including digital marketing.
Luu Thai Quang Khai
Alumnus
Managing Director, Maca Dai Viet Co.
After the first courses that I took in the digital marketing major, I found the subject to be incredibly interesting. The program collaborated with big corporations, alumni entrepreneurs and young startups. This helped us to better understand the business world and the role marketing plays. I’m now leading a young startup. What I learnt in class has been applicable in several aspects. The connections I made have been truly valuable.
Rick Yvanovich
Industry partner Founder and
Chief Executive Officer, TRG International
TRG’s Digital Advisory provides digital marketing, marketing automation and branding services. RMIT’s Digital Marketing students can apply their knowledge in internships with us. We have taken more than 500 interns and graduates from RMIT. An internship with TRG offers an experiential journey of discovery that aligns reality with theory. As a member of RMIT’s Industry Advisory Committee, I frequently speak at RMIT on a range of topics, including digital marketing.
Lecturer's Testimonial
Luu Thai Quang Khai
Alumnus
Managing Director,
Maca Dai Viet Co.
After the first courses that I took in the digital marketing major, I found the subject to be incredibly interesting. The program collaborated with big corporations, alumni entrepreneurs and young startups. This helped us to better understand the business world and the role marketing plays. I’m now leading a young startup. What I learnt in class has been applicable in several aspects. The connections I made have been truly valuable.
The School of Business and Management has strong links to industry which ensure that our programs and students are closely connected to business, government and corporate sectors.
Industry
Engagement
Guest Lecture
Businesses and organisations have been invited to bring their real-world insights into the classroom and inspire the next generation of professionals as
Field trip is a great opportunity for students to observe industry practice, which was more interesting and engaging, and are encouraged to apply for internships now and in the future
The school is proud of its strong relationships with industry, and our students are directly engaged with industry experts through guest lectures, careers fairs, competitions, projects, internships and advisory boards.
Our Students
Our students learn the skills to address real-world business issues, we deliver work-ready graduates with the skills to adapt to a challenging and ever-changing business world.
Student's Projects
Authentic learning projects provide transformative experiences to students by using industry-relevant cases, examples and problems while helping students develop industry-relevant skills.
